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We have built video analysis infrastructure that reads every ad for on-screen emotion, voice and tone, visual pacing, script structure and attention, then returns clear signals on how it is likely to perform, so you know why an ad works, not just whether it did.
signals per creative: emotion, voice, visuals, script, attention
hook window scored, the thumb-stop signal
hook-strength lift identified in a real A/B pair
for a single project to go live, not a quarter
is often the whole build cost, and then it stops
the code, the data and the schema. No seat pricing.
This is one of two real creatives we ran through our video analysis infrastructure (the “05-22” ad, the one with the winning hook). Press play: the marker sweeps the attention signal as the video runs, so you can see exactly where viewers lean in and where attention drifts.
Verdict from the report: near-tied on total engagement, opposite in shape, and for feed/reels, where the first three seconds decide thumb-stop, the 05-22 hook wins the first dollars of spend.
The diagnostic both ads shared: the value signal peaks only at the open and fades, the clearest fix to move from “engaging” to “persuasive.” That is the kind of insight raw CTR can't give you.
Our analysis infrastructure tracks where attention holds and where it drops, second by second, and scores hook strength, retention and CTA readiness as signals, with the exact peak marked on the curve.
Our facial-affect pipeline reads the emotions your talent actually projects, frame by frame, does the smile land with the offer, or a beat too late?
Speech-emotion and prosody analysis scores energy, pace, pitch and confidence in the voiceover, and how the music-to-voice balance supports the moments that need attention most.
AI scene understanding: shot pacing, cut rhythm, brand visibility windows and aesthetic scoring, mapped against the attention curve to show which visuals earn the watch.
Automatic transcription feeding AI script analysis: hook structure, message clarity, emotional arc and CTA copy strength, benchmarked against high-performing ad script patterns.
Batch leaderboards with per-index confidence tags, correlated over time against your real CTR, ROAS and watch-time, relative rankings, no unanchored thresholds, no pseudo-science.
Prefer to see it than read about it?
Send the creatives you're deciding between, winners and losers together.
All five analyses run: emotion, voice, visuals, script and attention.
A ranked leaderboard plus a per-creative technical report across every lens.
Indices are tuned against your real Meta performance over time.
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