Creative Intelligence Lab · Emotion, Voice, Visuals, Script & Brain

Your Video Ads Through Five AI Lenses — Before You Spend a Rupee on Media

Our in-house creative intelligence pipeline runs every ad through five analyses — on-screen emotion, voice & tone, visual pacing, script structure, and predicted brain response — so you know exactly why an ad works, not just whether it did.

All MarTech Services

AI lenses per creative — emotion, voice, visuals, script, brain

0–3s

hook window scored — the thumb-stop signal

+43%

hook-strength lift identified in a real A/B pair

Ad “05-22” · 56s · full trimodal analysisPAUSED

Predicted cortical attention · per second

t = 0.0s

Attention now

42/100

Phase

Hook window — thumb-stop decision happens here

Head-to-head: 05-22 vs the prior creative

Metric

05-22 (this ad)

05-02 (prior)

Edge

Hook (first 3s)

0.139

0.126

05-22

Overall engagement

0.132

0.134

tie

Peak timing

second 6

second 13

differs

Trough timing

second 52

second 21

differs

Verdict from the report: near-tied on total engagement, opposite in shape — and for feed/reels, where the first three seconds decide thumb-stop, the 05-22 hook wins the first dollars of spend.

Network-by-network activation (Yeo-7 atlas)

Visual (imagery) · strongest0.204 vs 0.199

Dorsal attention0.139 vs 0.126

Default mode (self-relevance)0.130 vs 0.136

Salience / arousal0.101 vs 0.122

Limbic / OFC (value) · shared weakness0.069 vs 0.072

The diagnostic both ads shared: the value network (Limbic/OFC) fires only at the open and fades — the clearest fix to move from “engaging” to “persuasive.” That is the kind of insight raw CTR can't give you.

Method: whole-cortex brain-response prediction from an award-winning neural encoding model, using the full video + audio + narration signal. Scores are relative within the test set and directional pre-calibration; the attention curve shown is reconstructed from the report's per-second arc.

Neural Attention Analysis

An award-winning brain-encoding model predicts human cortical response second by second — Hook Strength, Attention Retention, Value Resonance, CTA Readiness and a per-second attention curve with the exact peak.

On-Screen Emotion Analysis

Our facial-affect pipeline reads the emotions your talent actually projects, frame by frame — does the smile land with the offer, or a beat too late?

Voice & Tone Analysis

Speech-emotion and prosody analysis scores energy, pace, pitch and confidence in the voiceover — and how the music-to-voice balance supports the moments that need attention most.

Visual Analysis

AI scene understanding: shot pacing, cut rhythm, brand visibility windows and aesthetic scoring — mapped against the attention curve to show which visuals earn the watch.

Script Intelligence

Automatic transcription feeding AI script analysis: hook structure, message clarity, emotional arc and CTA copy strength — benchmarked against high-performing ad script patterns.

Calibrated, Confidence-Tagged Verdicts

Batch leaderboards with per-index confidence tags, correlated over time against your real CTR, ROAS and watch-time — relative rankings, no unanchored thresholds, no pseudo-science.

Upload

Send the creatives you're deciding between — winners and losers together.

Analyze

All five pipelines run: emotion, voice, visuals, script and neural attention.

Report

A ranked leaderboard plus a per-creative technical report across every lens.

Calibrate

Indices are tuned against your real Meta performance over time.

Your Video Ads Through Five AI Lenses — Before You Spend a Rupee on Media

Watch the Ad. Watch Its Brain Response — In Real Time.